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DECADE10 ,FLAMHOLTZ RECALL$4 8,X 0 ESS5TI,Y A /ATE;T40 ,NATUR,Y1 ,S*ULTZ 0 GAME4 ,ONCE ! 8TWO ?\S& 0#BJJJ0 PLAN GA9$ APPROVAL1 _M 9VE/ORS />T$ BETT+ T ? BIT ( HUBRIS WD S9K ! -PANY4 8,:5 ,I TOOK ! JOB AT ,/>BUCKS1 ------------------------------------#AJJ ,I GOT A CALL F AN 9/ITU;NAL 9VE/OR FR ( M9E :O SD1 ,8,Y FOOL6 ,WE'RE %ORT+ T /OCK60'0 ,B$BURY TOLD ME4 8,HE GAVE ME T5 OR FIFTE5 R1SONS X WD N"E "W4 ,P ?"\ T AF ,MC,DONALD'S1 NOBODY CD EXP& L T AG40 ,9 A S5SE1 ^? P 7 "R3 IF ,/>BUCKS _H 3T9U$ D[N ! PA? X 0 TAK+ 9 #AIID1 X WD H G"O BANKRUPT /RAIS 2F4 ,IF HE #AGD WANT$ 6OP5 SIXTE5 HUNDR$ /ORES 9 A#AJJ FIVE YE>S )\T GO+ BROKE1 ,S*ULTZ _H 6F9D A DESIGN TEMPLATE T ,/>BUCKS CD REPLI- CATE 9EXP5SIVELY1 :ILE / PROVID+ ! W>M & COZY 8EXP]I;E0 T 0 ! KEY 6SATISFY+ CUS- TOM]S' DESIRES4 ,9 ESS;E1 ,S*ULTZ NE$$ A *1P LOOK T DIDN'T .SEEM *1P4 ,PLUS1 9 3TRA/ 6! OLD 8"H'S YR C(FEE1 N[ L1VE0 SY/EM1 ! NEW DESIGN _H 6AD"H 6! ?IRD- PLACE MODEL & 5C\RAGE P 6HANG \ 9 ! /ORES4 ,X 0 A DI6ICULT ORD] 6FILL4 ,S"E- AL >*ITECTS & DESIGN]S TRI$ & FAIL$4 ,Z X (T5 HAPP5S1 ,/>BUCKS'S EV5TUAL SAVIOR 0 AN UNLIKELY "O4 ,SP1K+ 9 8 LAZY ,C>OL9A DRAWL1 ,W"R ,MASSEY S.DS NO?+ L A DESIGN]1 M* LESS ! CR1TIVE BRA9 2H A FANCI;L & ICONIC RETAIL 5VIRON;T4 ,Z ,3LON PUT X1 8,W"R SEEMS L A R$NECK F ! C.TRY40 ,B ,MASSEY'S REPUT,N Z A -M]CIAL >TI/ IS S EXCEP;NAL1 ,I'VE HE>D AT L1/ ?REE ,/>BUCKS EXECUTIVES TAKE P]SONAL CR$IT = HIR+ HM AWAY F ,4NEY1 ": HE'D BE5 MOLD+ T -PANY'S MALL-BAS$ ,4NEY ,/ORES4 ,& ,MASSEY HMF ISN'T UNNECESS>I- LY HUM# AB ! SIGNIFIC.E (! DESIGN #AGE EF=T HE SPE>H1D$1 : HAS S9CE BE5 B#AJJ IMITAT$ "EY": F AIRPORTS 6GROC]Y /ORES 6HOSPITALS4 8,/>BUCKS WANT$ 6REDUCE CO/S1 B !Y DIDN'T WANT ANY TWO /ORES TO LOOK ALIKE10 HE TOLD ME4 8,X'S CALL$ ,8MASS CU/OMIZ,N10' & X'S V T\< 6D--X _HN'T RE,Y BE5 D"O 2F4 ,!Y GAVE ME A MILLION &A HALF BUCKS & ,I DID X 9 "O YE>40 ------------------------------------#AJA ,Z ,MASSEY TELLS X1 HE _H 6D "EY?+ B 5T] 96H&-TO-H& -BAT ) ,/>BUCKS EXECU- TIVES 6KEEP !M F SCREW+ UP 8 "W4 7,IF HE ACTU,Y DID NE$ 6FI$4 ,MASSEY KEPT A ,_W ,W> ,,II,'-]A >- MY HELMET &A BU7Y :IP 9 8 (FICE2 :5 P ASK$ HM :Y !Y 7 "!1 HE WD REPLY1 8,= "DS L ?407 ,DUR+ ,/>BUCKS'S MIDN9ETIES EX- PAN.N1 ! -PANY _H 2GUN HIR+ =M] FA/-FOOD EXECUTIVES 6HELP MANAGE XS GR[?1 & ^! NEW HIRES HELD V 3V5;NAL VIEWS ( :AT ! /ORES %D LOOK L4 8,! EXECS WANT$ /A9.S /EEL1 N WOOD10 ,MASSEY SD ) SCORN4 8,!Y WANT$ FIVE CA% REGI/]S & M "?PUT4 ,!Y WANT$ "EY?+ D>K COLOR$1 S Y CDN'T #AGF SEE ANY DIRT4 ,P 9 T -PANY WANT$ A#AJA 6MAKE ! CUPS .,/YROFOAM6 ,^! FA/-FOOD EXECS J DIDN'T GET X--! RITUAL ( X &! FEEL+4 ,!Y J WANT$ /ORES T 7 EASILY MA9- TA9$ & CL1N40 ,S ,MASSEY REFUS$ 6LET ANY ( !M SEE 8 T1M'S "W :ILE X 0 9 PROGRESS4 ,ALL[+ S* AN UNOR?ODOX APPROA* 0 A HUGE RISK =! -PANY4 8,? WASN'T L BETT+ J A *ICK5 OR A PIG1 X 0 BETT+ ! F>M ON ,W"R'S ID1S10 SD ,3LON4 ,_M AM;G ! ,/>BUCKS BRASS ?"\ ,MASSEY 0 9SANE--LIT],Y4 ,E WEEK1 ! -PA- NY S5T 9 A !RAPI/ 6SP1K ) HM1 6MAKE SURE HE DIDN'T CRACK4 8,!Y ?"\ ,I 0 CRAZY 2F ,I WASN'T L !M1 B ,I ?"\ .!Y 7 CRAZY10 ,MASSEY SD4 ,6^? :O DIDN'T %>E 8 BRUTAL H"O/Y & FOCUS$ "W E?IC1 HE CD 2 D[N"R CAU/IC4 8,HE WD SAY J ! D>N$E/ ?+S10 RE- CALL$ ,BROOKE ,MC,CURDY1 :O SP5T M* ( H] "T UNDO+ ! DAMAGE CAUS$ 0^? D>N$E/ ?+S4 8,I DON'T ?9K HE SEES ! VALUE 9 ! GR1SE 2T P T MAKES ?+S RUN SMOO?LY--! PL1SANT- RIES4 ,B ,I ?9K T'S :AT MADE HM A# 6GET S _M ?+S D"O40 ,6PROP]LY 9AUGURATE 8 T5URE AT #AGG ,/>BUCKS1 ,MASSEY DECID$ 6ORGAN- B#AJA IZE A -MUNAL MOCK+ ( 8 NEW EMPLOY]4 ,"O "D1 HE S5T A GR\P ( DESIGN & DEVELOP;T EMPLOYEES D[N ! /REET 6,HOME ,DEPOT ) 9/RUC;NS 6BUY A V>IETY ( ?+S US$ 6BUILD ------------------------------------#AJB A ,/>BUCKS /ORE--SWIT*ES1 FAUCETS1 FLOOR TILES1 & S ON4 ,:5 !Y RETURN$ )! RE- CEIPT1 ,MASSEY EAG]LY PO9T$ \ T ! -PANY 0 PAY+ M* M = ^! MAT]IALS ?AN 8 /AFF J _H4 8,I TOLD !M1 ,8,NO WOND] Y'RE LOS+ YR ASS10'0 HE RECALL$4 ,SOON1 HE ISOLAT$ 8 EMPLOYEES -PLETELY1 CLOI/]+ !M AWAY F ! CORRUPT 9FLU;E ( :AT HE SAW Z A SP5D- ?RIFT -PANY CULTURE4 ,MASSEY CLAIM$ A L(T SPACE ON AN UNF9- I%$ FLOOR AT ! VA/ NEW 8,/>BUCKS ,SUP- PORT ,C5T]0 S\? ( D[NT[N ,S1TTLE1 &=! NEXT FEW MON?S HE HELD 8 DESIGN GR\P PRISON] "!4 ,FEW VISITORS 7 ALL[$1 & MO/ EMPLOYEES DIDN'T EV5 "K ! PLACE EXI/$4 ,9SIDE1 AN ECLECTIC GR\P ( GRAPHIC DE- SIGN]S1 9T]IOR DECORATORS1 >*ITECTS1 & 7= NO APP>5T R1SON O!R ?AN _! FAMILI>;Y ) 8FEEL+S07 POETS DID >TSY ?+S 9 #AGH HOPES ( >RIV+ AT A UNIQUE1 IMAG- A#AJB 9ATIVE LOOK T ,/>BUCKS CD CALL XS [N4 ,!Y 3/RUCT$ TA#S \ ( SCRAP & OLD DOORS2 !Y DREW ! SIR5 9 V>I\S ATTITUDES1 9CLUD+ 8,BAD ,HAIR ,"D ,SIR502 !Y PA9T$ :IMSI- CAL IMAGES & /R1M-(-3SCI\S;S PHRASES ON WALLS4 ,? LA/ ME?OD YIELD$ "O (! -PANY'S MO/ 4T9CTIVE DESIGN ELE;TS3 ! NONS5SICAL YET 9SPIR,NAL WALL MURAL1 A M$LEY ( SWIRLS1 COLORS1 & EXPRES.NS L 8,J\RNEY ) ''' _/ RELAX CELEBR,N _/ MUG ( /1M+ RE- FLEC;N _/ HE>T MEET+ "U HAPPY />S40 99 99 ,I MADE T "O UP4 ,MY FAVORITE ACTUAL ,/>BUCKS QUASI-POEM -ES F A NAPK91 ) ?REE PHRASES ( :AT APPE>S 6BE A FAIL$ HAIKU SURR.D+ A /YLIZ$ L1F3 8,I W EMBRACE X _/ ,ROA/+ _/ ,BR+ ME A P]FECT W>M40 ,? B& ( >TI/ES WASN'T />T+ F NO?+1 H[- "E4 ,OV] ! YE>S1 ,/>BUCKS _H 9TRODUC$ _M USE;L REF9E;TS 6XS LAY\T4 ,= EXAMPLE1 "S CAF@E [N]S _H ASSUM$ ! ESPRESSO MA*9E 0 A NOISY EYESORE & REMOV$ X F VIEW1 B ,S*ULTZ PLAC$ X FRONT & C5T] S ! CU/OM] CD SEE ! B>I/A "W H] MAGIC--AG1 #AGI PURE C(FEE !AT]4 ,! NO;N ( LETT+ B#AJB CU/OM]S ADD _! [N CR1M & SUG> 0 AL NEW1 Z 0 ! PRACTICE ( ORD]+ & PICK+ UP DR9KS 9 DI6]5T >1S 6REDUCE 3GES;N4 ,"S ELE;TS (! /ORE 5VIRON;T 7 (F-LIMITS 6! DESIGN ------------------------------------#AJC T1M1 L ! SACR$ :ITE CUP4 99 ,IF ,/>BUCKS 99 ,AL? A =M] FA/-FOOD EXECUTIVE ONCE PROPOS$ (F]+ A ?IRTY-TWO-\NCE SIZE4 ,AF VICI\S DEBATE1 WIS] H1DS PREVAIL$1 PROHIBIT+ ? MON/ROS;Y F SEE+ "DLIBUCKS 9TRODUC$ ! TW5TY-\NCE 8V5TI0 9/1D4 0 6BE A SOO?+ HAV5 F ! \TSIDE _W1 TELE- VI.NS 7 LIKEWISE \4 7,S*ULTZ CLAIMS A CA# EXECUTIVE ONCE H&$ HM A BLANK *ECK 9 EX*ANGE =! PRIVILEGE ( PLAY+ 8 *ANNEL 9SIDE ,/>BUCKS =A FEW H\RS EA* "D1 B HE H&$ X "R BACK47 ,& NO?+ 0 ALL[$ 69T]F]E )! ALL-IMPORTANT C(FEE SC5T 9 ! /ORES4 8,:AT IS LO/ ON MO/ P IS ! IMPORT.E ( >OMAS10 SD ,T$ ,L+LE1 H1D (! ,SPECIALTY ,C(FEE ,ASSOCI,N ( ,AM]ICA4 8,I H FRS :O SAY T :5 !Y WALK 96A B1N /ORE1 !Y "K IN- /ANTLY H[ SU3ESS;L X IS BAS$ ON #AHJ H[ X SMELLS40 A#AJC ,"EY"O WANT$ "S?+ DI6]5T F ! 5D DESIGN --) ,S*ULTZ JOCKEY+ =A CLASSIC ,ITALIAN LOOK &! FA/-FOOD VET]ANS HOP+ =A B"R PLA/IC HELL !Y CD HOSE D[N AT ! 5D (! "D --B ,MASSEY ULTIMATELY DELIV]$ A LOOK T CLOSELY OBEY$ ! 8,BIG ,DIG0 F9D+S4 ,! S(T & FUZZY SPECT] (! 8,/>BUCKS ,EXP]I- ;E0 HUNG OV] E AES!TIC JUDG;T4 ,COLORS 7 SUBDU$1 EI E>? T"OS OR G5TLE PA/ELS4 ,:IMSICAL FL\RI%ES L WAVES & SWIRLS ( /1M AB.D$4 ,C.T]S CURV$ >.D M]*&ISE DIS- PLAYS 6R1* A CIRCUL> H&(F PLAT=M1 SPOT- LIT F ABV 0A H&BL[N GLASS LI+ METALLICS MISS$ ! CUT1 9 FAVOR ( NATURAL MAT]IALS L W>M WOODS & /"O4 ,"! 0 EV5 A R,NALE =! %APE (! TA#S3 !Y 7 SMALL & R.D1 O/5SIBLY 6PRES]VE ! SELF-E/EEM ( CU/OM]S DR9K+ AL"O1 S9CE A CIRCUL> TA# HAS NO 8EMPTY0 S1TS4 ,! NEW EXP]I;E-FOCUS$ DESIGN 5GAG$ EA* (! CU/OM]'S S5SES1 F ! OBVI\S 7SII\S ROA/+ /AGES4 #AHA ,CU/OM]S CD ?RU/ _! LIMBS 96! B#AJC PRODUCT & FEEL ! SAME K9ES!TIC EC/ASY ,S*ULTZ WROTE AB4 ,9 FACT1 ,/>BUCKS P\R$ M* ( XS ------------------------------------#AJD /ORE BUDGET 96A 8T\* Z"O0 F KNEE- 6EYE- LEVEL1 & !N SKIMP$ "EY": ELSE4 7,! CEIL- +S1 = 9/.E1 7 (T5 J SPRAY PA9T$ A D>K %ADE47 ,NOSES & E>S RCVD 3SID],N Z WELL3 A H1DY C(FEE >OMA SATURAT$ ! AIR1 Z DID ! C>E;LLY *OS5 MUSIC1 : *ANG$ 9 MOOD "?- \T ! "D 6REFLECT ! NE$S ( CU/OM]S 9 EA* 8"D "P40 ,? MUSIC 0 S WELL SELECT$1 AC- TU,Y1 T ! -PANY 2CAME "S?+ (A MUSICAL TA/EMAK]1 PUR*AS+ ! ,HE> ,MUSIC RECORD LABEL 9 #AIII & LAT] RCVG XS [N ,,XM ,SATELLITE ,RADIO /,N & D$ICAT$ SEC;N 9 ! I,TUNES /ORE4 7,"! 7 AL PL5TY ( S.DS ,/>BUCKS WANT$ CU/OM]S .N 6HE> 9 XS /ORES1 : IS :Y X PLAC$ NOISE-DAMP5+ %R\DS OV] ! ,FRAPPU39O BL5D]S47 ,B ! KEY VIRTUE ( ,MASSEY'S LAY\T1 9 ! EYES (! BOTTOM-L9E-WAT*+ EXECUTIVES1 0 XS CO/-E6ECTIVE V]SATIL;Y4 ,9 KEEP+ )! HAZY MY/ICISM (! NEW ,/>BUCKS #AHB IMAGE1 ! DESIGN CAME 9 F\R DI6]- A#AJD 5T COLOR S*EMES1 CORRESPOND+ BO? 6! F\R ELE;TS ( ANTIQU;Y & 6! /AGES (! C(FEE- PREP>,N PROCESS4 8,GR[0 F1TUR$ E>?Y GRE5S1 8,ROA/0 3SI/$ ( FI]Y R$S & C(FEE BR[NS1 8,BREW0 BR"\ \ WAT]Y BLUES & 7AG7 C(FEE BR[NS1 & 8,>OMA0 9CLUD$ AIRY PA/EL YELL[S & GRE5S4 ,! F\R COLOR TEMPLATES1 MIX$ ) V>I\S FURNITURE -B9,NS1 ALL[$ =A TOTAL ( TWELVE POT5TIAL DESIGNS--5\<1 APP>5TLY1 69SPIRE EXECUTIVES 6CLAIM T EA* ,/>BUCKS /ORE 0 L A UNIQUE SN[FLAKE4 8,Y'RE N GO+ 6SEE ANY ,/>BUCKS T'S L AN- O!R ,/>BUCKS10 CLAIM$ "O 4TRICT MANAG]1 Z ?\< A CU/OM] A3U/OM$ 6! 8,BREW0 PAL- ETTE MII/A IF ? NEW & WOND];L PLACE 0 9 FACT A ,/>BUCKS4 ,X 0 / COOKIE CUTT]1 ( C\RSE--"! 7 J A FEW M %APES4 ,! RIGID;Y ( ,MASSEY'S SY/EM 0 9 _M WAYS XS GRTE/ ASSET2 0=C+ ,/>BUCKS 6PICK F A FEW PRESELECT$ COLORS & FURNI%+S1 X ALL[$ NO WAY = /ORE CO/S 6EXCE$ A SET LIMIT4 ,MASSEY -PIL$ A PLAYBOOK #AHC 3TA9+ AN IMAGE ( EA* 9DIVIDUAL B#AJD ------------------------------------#AJE -PON5T US$ 9 ! /ORES4 ,! -PANY /OCKPIL$ ^! "PS 9 W>EH\SES 9 ,CALI=NIA & ,NEW ,J]SEY1 & %IPP$ A SET \ EN MASSE :5 A /ORE 0 AB 62G9 3/RUC;N4 ,= 3TRACTORS1 X 0 L RCVG A HUGE MODEL AIRPLANE KIT3 !Y J _H 6GLUE "EY?+ TGR4 ,! :OLE PROCESS HAP- P5$ F> M QKLY ?AN "E 2F1 ) TOTAL /ORE DEVELOP;T "T N[ CUT F TW5TY-F\R WEEKS TO EIBUCKS PLANN$ 6BUILD 0#BJJJ1 WD RESULT 9 A :OP- P+ 4#IF MILLION SAV$4 ,N"O ( ? CD HAPP51 ?\<1 )\T F/ GETT+ ! 5DORSE;T ( ,/>BUCKS'S SUPREME -MITTEE ( "O4 ,2F ,S*ULTZ VISIT$ ! DESIGN]S' SE- CRET LAIR 69SPECT _! "W1 ! GR\P BUILT FULL-SCALE MODELS ( EA* /ORE1 -PLETE ) FURNITURE & ESPRESSO EQUIP;T4 8,:5 ,H[>D CAME D[N "!1 ,I 0 YA2]+ L A CAT ON A HOT T9 RO(1 TRY+ 6EXPLA9 "EY?+10 ,MASSEY RE- CALL$4 8,S ,H[>D SD1 ,8,W"R1 IF Y H 6EX- PLA9 X1 X DOESN'T "W4 ,J LET ME #AHD EXP]I;E X40'0 ,AF W&]+ SIL5TLY A#AJE "? ! 5VIRON;T =A FEW MO;TS1 ,S*ULTZ TURN$ & SD1 8,TE> ? /UFF D[N "R N[ & GET X 96E /ORE 9 ,AM]ICA40 ,RECALL$ ,MASSEY1 8,HE N"E SD ANO!R ^W AB X--T'S H[ SURE HE WAS40 ,! -PANY FOLL[$ ,S*ULTZ'S EDICT ) APLOMB4 ,6XS BASE ( #DBE /ORES AT ! 2G9- N+ ( #AIIE1 ! -PANY A4$ #BEJ /ORES T YE>1 !N #CDJ ! FOLL[+ YE>1 !N #DJJ1 !N #DGJ1 !N #FJJ4 ,/>BUCKS DIDN'T J HIT TWO ?\S& 0#BJJJ2 0! 5D ( T YE>1 X _H ALM .D\# T1 A TOTAL ( ?IRTY-FIVE HUNDR$ C(- FEEH\SES4 99 ,X 0 SU45LY V OBVI\S T 99 ,! -PANY DIDN'T RETIRE ! 8,GR[1 ,ROA/1 ,BREW1 ,>OMA0 DESIGNS UNTIL #BJJE1 :5 X 2GAN BUILD+ NEW /ORES ) ?REE NEW TEMPLATES3 8,CLASSICO10 A WOODY1 ,EUROP1N LOOK2 8DI ,MODA10 A SLICK1 ANGUL>1 M COSMOPOLITAN DE- SIGN2 & 8,ORIG9S10 A *E];LLY COLOR$ TEMPLATE T IS SUPPOS$ 6LOOK L A ,MI4LE ,EA/]N M>KETPLACE4 "EY"O ELSE 0 AN #AHE AMATEUR10 SD ,DON ,S*OENHOLT1 ! #AJF SPECIALTY-C(FEE GURU4 8,"EYBODY ELSE 0 "W+ ) ,=MICA & OLD WOOD PANELS1 B ,/>- BUCKS 0 GO+ 9 ) PROFES.NAL >*ITECTS4 ,& :AT"E X IS T !Y HAV5'T FIGUR$ \ YET1 !Y'RE RE,Y GD AT HID+ X40 ,T 0 EXACTLY ! PO9T4 ,) XS 3SUM]-TAILOR$ IMAGE FIRMLY 9 PLACE1 ! -PANY SOON SET \ 6ERASE ANY BLEMI% ON ! 8,/>BUCKS ,EXP]I;E40 ,PHASE #D3 ,REF9+ ! ,=MULA ,0! 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AV- ]AGE ,/>BUCKS HAS BOO/$ XS SALES F 4#GIH1JJJ 6M ?AN 4#A MILLION47 ,! TYPI- CAL ,/>BUCKS CU/OM] SP5DS 4#D.JE P] VIS- IT = C(FEE1 -P>$ 6! FA/-FOOD 9DU/RY'S ------------------------------------#AJG AV]AGE ( 4#D.CD A P]SON ..= AN 5TIRE .M1L4 ,S*ULTZ HAS (T5 SD1 8,"!'S NO SE- CRET SAUCE "H4 ,ANY"O C D X40 ,B NO4 ,N J ANY"O C C>RY \ ! MICROSCOPIC REF9E;TS T H TURN$ ,/>BUCKS /ORES 96/R1ML9$ M"OY MA*9ES4 ,/>BUCKS ALR HE$$ ! BASIC LAWS ( M]- *&IS+--L MAK+ SURE E CU/OM] WALKS #AHG PA/ ! PA/RY CASE 2F ORD]+1 & A#AJG PLAC+ ! HIG9 M]*&ISE J 6! "R (! REGI/] 7S9CE MO/ P >E "R-H&$7--S MO/ ( ^! F9E-TUN+S W]5'T OBVI\S4 8,ANY?+ WE DID1 WE TRI$ 6MAKE X 9VISI# 6! CU/OM]10 SD ,PAUL ,DAVIS1 A =M] PRESID5T ( ,/>- BUCKS ,NOR? ,AM]ICA4 ,ASIDE F ! CU/OM]'S NE$ =A ?IRD-PLACE EXP]I;E1 ,DAVIS EX- PLA9$1 PATRONS RE,Y ONLY C>E AB ?REE ?+S3 CL1NLI;S1 ORD] A3URACY1 &1 ABV ALL1 SPE$ ( S]VICE4 ,L9ES H ALW BE5 ! -PANY'S TOP -PLA9T1 & ,/>BUCKS HAS GA!R$ A M.TA9 ( /ATI/ICS AB ! 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