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TYPE :O SLEEPS AB AN H\R A NIT$ POPP+ :OLE C(FEE B1NS 96HIS M\? & *EW+4 8,FAB- UL\S1 OH GOD1 X'S FABUL\S10 HE RAV$4 ,Z ) ALM "EY"O ,I SPOKE 6IN ! C(FEE 9DU/RY1 M]ELY M5;N+ ,/>BUCKS 6,O',KEEFE 0 SU6ICI5T 6TRI7] A M9IATURE 4S]T,N ON ! -PANY4 8,WE'RE TWELVE FEET HI<] ?AN ! BIG M]MAID10 HE TOLD ME1 REF]R+ 6,TUL- LY'S NEW C5TRAL (FICE & ROA/+ PLANT1 : R1*ES SLI- BUCKS'S NE>BY H1DQU>T]S4 8,WE'VE GOT A BIG1 ?IRTE5-FOOT-HI< ;,T40 ,! ALTITUDE ADVANTAGE IS PRETTY M* ! ONLY "O ,TUL- LY'S HOLDS 9 ! RIVALRY1 H["E1 SAVE =A FEW PUBLIC REL,NS C\PS4 ,ONCE1 ,/>BUCKS (F]$ A GU>ANTEE ( 8,LATTES = ,LIFE0 Z A PRIZE AT A *>;Y AUC;N1 &1 6,S*ULTZ'S *A- GR91 ,O',KEEFE PUT 9 ! W9N+ BID4 #BBF ,N[1 ,S*ULTZ'S ASSI/ANT S5DS B#ABG ,O',KEEFE A 4#AJJ ,/>BUCKS GIFT C>D E MON?1 : ------------------------------------#ABH HE'S ONLY TOO HAPPY 6USE4 8,I B"\ X = 4#E1JJJ1 & ,I PROBABLY GOT 4#AJJ1JJJ WOR? ( PUBLIC;Y \ ( X10 HE CR[$4 ,HE HAS AL BE5 "KN 6%[ UP AT ,/>BUCKS -PANY PIC- NICS & VOLUNTE] =! DUNK TANK1 ALL 9 AN EF=T 6NE$LE ,S*ULTZ4 8,I SAY X'S A LOVE- HATE REL,N%IP10 ,O',KEEFE SD4 8,I LOVE HM & HE HATES ME40 ,S*ULTZ WD N"E PUT X ? WAY1 B 8 COL- L1GUES >5'T Z DIPLOMATIC AB ,O',KEEFE4 8,FUCK HM10 ,H[>D ,2H> BLURT$ \ :5 ,I M5;N$ ,O',KEEFE'S "N1 QKLY A4+1 8,EXCUSE MY LANGUAGE40 ,_M 3T5D T ,O',KEEFE'S \T- RAGE\S GE/URES >E ONLY DESIGN$ 6DIV]T ATT5;N F ! R$ 9K ON ,TULLY'S BAL.E %EET4 ,L _M O!RS :O H FL.D]$1 ,O',KEEFE _H NO C(FEE EXP]I;E 2F F.D+ ,TULLY'S4 8,^! P DON'T H A CLE> /.E10 SD ,KEV9 ,KNOX1 ! =M] ,/>BUCKS ROA/]4 8,LOOK AT ,TULLY'S-- T GUY IS J "S R1L E/ATE GUY4 ,ANO!R "O IS ,C>IB\4 ,:AT D ^! P /& =8 ,^! #BBG >E J BUSI;S GUYS :O WANT$ 6MAKE A#ABH "S M"OY40 ,! ,IRON ,FI/ (! ,M]MAID ,-PANIES L ,TULLY'S DIDN'T NE$ HELP F ,/>BUCKS 6%OOT !MVS 9 ! FOOT1 B ) ^? 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A WALL 6TALK 6"S"O AB PUT- T+ 9 A ,/>BUCKS40 ,ON "O O3A.N1 :5 ,COR- NELL 0 9 ,SAN ,FRANCISCO HUNT+ = SITES1 ! L&"L ( AN ATTRACTIVE RETAIL SPACE RE- FUS$ 6TALK 6H] 2C ( 8 4LIKE = ,/>BUCKS4 ,CORNELL SOON 4COV]$ T ! L&"L 0 A PHYSI- CIAN1 S %E MADE AN APPO9T;T ) 8 (FICE1 PRET5D+ 6BE A PATI5T4 ,:5 HE WALK$ 9 TO SEE H]1 %E W5T 96H] PIT*4 8,I GOT ! D1L D"O1 ,I C TELL Y T M*10 %E RECALL$1 OB- VI\SLY SAVOR+ ! MEMORY4 8,AT ! 5D (! "D1 ,I GOT ! SITE40 ,KEEP+ CUT?ROAT AG5TS L ,CORNELL ON ! PAYROLL C]TA9LY HELP$ ,/>BUCKS TYRANNIZE ! -PETI;N1 B NO?+ SIGNAL$ ,S*ULTZ'S WILL+;S 6W9 AT ALL CO/S L ! -PANY'S EN- TR.E 96,SAN ,FRANCISCO--HOME ( ,PEET'S1 ! -PANY'S _SUAL "F1 : 0 / [N$ & #BBI OP]AT$ 0,S*ULTZ'S OLD M5TOR ,J]- B#ABI RY ,BALDW94 ,:5 ,BALDW9 SOLD ,/>BUCKS TO ,S*ULTZ 9 #AIHG1 ! AGREE;T 9CLUD$ A NON- -PETE CLAUSE T KEPT ,/>BUCKS \ (! ,BAY ,>EA UNTIL #AIIB4 ,Z SOON Z ! NONCOMPETE EXPIR$1 ,BALDW9 RCVD AN OM9\S LR F ,S*ULTZ1 (F]+ 6BUY \ ,PEET'S4 8,! 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